At FABLETOY, we believe in the magic of play. Founded in 2023, our mission is to inspire creativity and imagination in children through unique, handcrafted toys that tell stories and create memorable experiences.
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100% handcrafted with love and care.
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Our core values include Creativity, Quality Craftsmanship, Sustainability, Imagination, and Community Engagement.
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Meet our dedicated team who bring FABLETOY to life.
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Emma Johnson, our founder, blends creativity with learning to craft toys that inspire.
Emma is a passionate toy designer with over a decade of experience in creating educational toys. Her vision for FABLETOY is to blend creativity with learning.
At FABLETOY, our design philosophy is rooted in the belief that toys should be more than just playthings; they should be gateways to imagination and storytelling. Each toy begins with a sketch, inspired by classic tales and the boundless creativity of childhood. We carefully select materials that are both safe and sustainable, ensuring that our toys are not only fun but also kind to the planet. Our commitment to quality craftsmanship means that every FABLETOY creation is made to last, becoming a cherished keepsake for generations to come.
